GDPR: General Data Protection Regulation (EU) 2016/679 is a comprehensive commentary in the market on the post-reform personal data protection in the European Union (EU). The book offers an extensive discussion of all principles of personal data processing, obligations of data controllers and processors and rights of data subjects. It gives a broad account of the legal and practical aspects of the EU personal data protection law following its recent reform, the most extensive since the first EU laws in this area were adopted and implemented into the legal orders of the Member States. Personal data protection has become one of the central issues in any understanding of the current world system. In this connection, the EU has created the most sophisticated regime currently in force with GDPR. GDPR is applicable directly in all Member States, providing for the unification of data protection rules within the EU. However, it poses a problem in enabling international trade and data transfers outside the EU between economies which have different data protection models in place.